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MKT301: Principles of Marketing
الدروس المجانية
Sample Lesson
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الدروس المجانية
4 Topics
Course Introduction
How to Get A+ In this Course
Video 1 : What is Marketing, The Marketing Process
Video 2 : Marketplace Understanding, and Concepts
Chapter 0 : Introduction
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Chapter 0 : Introduction
2 Topics
Course Introduction
How to get an A+ in this Course
Chapter 1
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Chapter 1
7 Topics
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1 Quiz
Video 1 : What is Marketing, The Marketing Process
Video 2 : Marketplace Understanding, and Concepts
Video 3 : Customer Value-Driven Marketing Strategies
Video 4 : Customer Relationship Management
Video 5 : Major Trends
Chapter 1 Mind Map
Chapter 1 Podcast
Chapter 1 Quiz
Chapter 2
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Chapter 2
8 Topics
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1 Quiz
Video 1 : Strategic Planning, and Its Steps
Video 2 : Defining the Company’s Missions, Setting its Goals and Objectives, and Business Portfolio
Video 3 : Growth Share Matrix, and Product/Market Expansion Grid
Video 4 : Planning Marketing : Partnering to Build Customer Relationships
Video 5 : Elements of a Customer Value Driven Marketing Strategy
Video 6 : Managing Marketing
Chapter 2 Mind Map
Chapter 2 Podcast
Chapter 2 Quiz
Chapter 3
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Chapter 3
6 Topics
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1 Quiz
Video 1 : Marketing Environment
Video 2 : Microenvironment
Video 3 : Macroenvironment
Video 4 : Responding to the Marketing Environment
Chapter 3 Mind Map
Chapter 3 Podcast
Chapter 3 Quiz
Chapter 5
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Chapter 5
9 Topics
|
1 Quiz
Video 1 : Consumer Buyer Behavior and Consumer Markets
Video 2 : Consumer Buyer Behavior and Consumer Markets_Part 2
Video 3 : Buyer Decision Process, Adoption and Diffusion process for New Products.
Video 4 : Business Market and Business Decision Process
Video 5 : Business Market and Business Decision Process_Part 2
Video 6 : Stages of the Business Buyer Decision Process
Video 7 : Social Media and B2B Marketing
Chapter 5 Mind Map
Chapter 5 Podcast
Chapter 5 Quiz
Chapter 6
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Chapter 6
8 Topics
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1 Quiz
Video 1 : Designing a Customer Value-Driven Marketing Strategy’s Major Steps
Video 2 : Consumer Segmentation Variables
Video 3 : Business Segmentation Variables
Video 4 : How Companies Identify Attractive Market Segments
Video 5 : How does the Company Differentiate and Position their Products for Maximum Competitive Advantage
Video 6 : How does the Company Differentiate and Position their Products for Maximum Competitive Advantage Part 2
Chapter 6 Mind Map
Chapter 6 Podcast
Chapter 6 Quiz
Chapter 7
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Chapter 7
6 Topics
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1 Quiz
Video 1 : Major Product and Services Classification
Video 2 : Product Lines and Product Mixes
Video 3 : Characteristics that Affects the Marketing of Services
Video 4 : Branding Strategies
Chapter 7 Mind Map
Chapter 7 Podcast
Chapter 7 Quiz
Chapter 8
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Chapter 8
6 Topics
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1 Quiz
Video 1 : How do Companies Find and Develop New Product Ideas and Product Development Process Stages
Video 2 : Product Development Major Stages Part 2
Video 3 : Product Life Cycles
Video 4 : Product Issues
Chapter 8 Mind Map
Chapter 8 Podcast
Chapter 8 Quiz
Chapter 9
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Chapter 9
6 Topics
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1 Quiz
Video 1 : What is Price? And Major Pricing Strategies
Video 2 : New Product Pricing and Product Mix Pricing
Video 3 : Price Adjustments
Video 4: Price Changes
Chapter 9 Mind Map
Chapter 9 Podcast
Chapter 9 Quiz
Chapter 10
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Chapter 10
6 Topics
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1 Quiz
Video 1 : Value Delivery Network
Video 2 : Marketing Channels
Video 3 : Channel Design Decisions
Video 4 : Channel Management Decisions
Chapter 10 Mind Map
Chapter 10 Podcast
Chapter 10 Quiz
Chapter 12
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Chapter 12
7 Topics
|
1 Quiz
Video 1 : Promotion Mix
Video 2 : Marketing Communications
Video 3 : Major Decisions in Developing an Advertising Program
Video 4 : Major Decisions in Developing an Advertising Program Part 2
Video 5 : Public Relations
Chapter 12 Mind Map
Chapter 12 Podcast
Chapter 12 Quiz
Olds
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Olds
3 Topics
Major 1 Old – 1
Major 1 Old – 2
Major 2 Old – 1
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